Dr Tsuu Machingura

Ideas, Lessons and Reflections

Blog

Filtered by Marketing · clear filter

Marketing · October 2026 · 10 min read

The Benefit of The Doubt: The Psychology Behind Political Marketing

There is something about political campaigns that has always fascinated me.

Charity, Marketing · March 2025 · 2 min read

The Intersection of Marketing and Women’s Empowerment

The fields of marketing and women's empowerment are intricately linked. Marketing shapes perceptions, influences behaviors, and has the power to challenge

Charity, Marketing · March 2025 · 2 min read

Women’s Month—Reflecting on Achievements and Accelerating Action

March is globally recognized as Women's Month, a period dedicated to celebrating the achievements, resilience, and progress of women across various sectors.

Marketing · June 2024 · 3 min read

Why Customer-Centric Marketing Matters More Than Ever

Throughout my career, I've seen that the brands that succeed long-term are the ones that focus on their customers first. It may sound simple, but it’s

Marketing · May 2024 · 4 min read

How to Build a Marketing Strategy That Lasts

Hi, my name is Tsuu Machingura, a dynamic leader and visionary in the realm of marketing and brand strategy. With a Ph.D. in Marketing (I don’t mean to brag)

Marketing · May 2024 · 3 min read

The Political Lessons That Transformed My Marketing Approach

Hi, my name is Tsuu Machingura, a dynamic leader and visionary in the realm of marketing and brand strategy. With a Ph.D. in Marketing (I don’t mean to brag)

Branding, Marketing · May 2024 · 4 min read

Mastering the Art of Brand Storytelling

Enough about me, let's get into the topic we are focusing on in this blog - Brand Storytelling.